Gulf airline giant Etihad Airways has been named as the official sponsor of the joint-most successful Indian Premier League franchise and five-time winners Chennai Super Kings. Etihad Airways on Thursday signed an agreement with CSK management and the partnership will cover the CSK’s events and platforms and also cover its logo in the players’ jerseys.
Etihad Airways roped in Bollywood actress Katrina Kaif as their brand ambassador, it said in a statement on Thursday. Since its inception 20 years ago, Etihad has made investments in India, whether it be through the use of the greatest aircraft or the creation of localized menus for consumers in each of the ten cities in which it operates.
Etihad Airways Chief Revenue Officer Arik De in an interaction with PTI gave the information about their recent tie-up with the Chennai Super Kings. De stated that Cricket is a huge part of the country and deepening that relationship is very important. For the same, they have begun our tie-up with Chennai Super Kings.
Etihad announced as the official sponsor of Chennai Super Kings
He said, “So, the investment that we are announcing today is about CSK. Cricket is a huge part of this country and deepening that relationship for us is super important.”
The announcement was made in a public gathering in Chennai which included the top officials from the CSK management and also the Eithad cabin crew, who were seen wearing the Chennai Super Kings jersey with the new logo.
Arik De further added that Etihad will unravel its partnership with Chennai Super Kings like a Bollywood movie. De further added that the airline company will have a presence at the Chidambaram Stadium as a hospitality service and at the end explained the main reason behind the partnership with CSK. He stated that CSK has won five IPL titles whereas Eithad has won the best airline award on five occasions, which was the main reason for choosing CSK.
He said, “It is going to be a pretty deep partnership and we are going to unravel it slowly like a nice Bollywood movie unravelled itself,” De said. In the initial part, we are going to have a visibility in the stadium through a hospitality suite. We’re going to be the sponsors for the T-shirt (and) the back of the T-shirt. So that’s what how we going to kick it of.”
Since the team’s debut in the lucrative league, MS Dhoni, a former captain of India, has led the Chennai Super Kings. The team has not made any significant changes to its supporting personnel either. One of the team’s key operating principles has been to place a greater emphasis on veteran players and offer them more opportunities.
Players like Shardul Thakur, Daryl Mitchell, and Rachin Ravindra are among the players that make up the Chennai Super Kings. These players have the potential to be extremely important in enabling CSK to replicate their IPL 2024 exploits. CSK will once again be led by MS Dhoni in the Indian Premier League 2024.